click-through rate
复数形式
click-through rates
1
点击率, 点进率
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
Click-through rate (CTR) is a metric used to measure the effectiveness of an online advertisement or link. It represents the percentage of people who click on an ad or link compared to the number of times it was shown, or its "impressions." The formula for calculating CTR is the number of clicks divided by the number of impressions, then multiplied by 100 to get the percentage. A higher CTR indicates that the ad is more engaging and encourages people to take action, while a lower CTR suggests the ad may need improvement.
- The click-through rate of the email campaign improved after we added a more compelling subject line.
在我们添加了一个更有吸引力的主题行后，电子邮件活动的点击率提高了。
- The website’s click-through rate increased significantly after the new banner ad was launched.
新横幅广告推出后，网站的点击率显著提高。
- We noticed a drop in the click-through rate after changing the design of the ad.
我们注意到在更改广告设计后点击率下降了。
- The click-through rate was higher for mobile users compared to desktop users.
移动用户的点击率高于桌面用户。